Marketing & personas
Uptown GR Inc hosts
Know Your Customer
Stop guessing who you’re marketing to. This interactive session walks small business owners through customer personas, simple ad strategies, and easy ways to track what’s working.
$7 | March 9th at 9am
920 Cherry St SE, Grand Rapids MI
Meagen Coburn
LWG Studio Manager + Strategist
Meagen Coburn serves as Studio Manager and Strategist at Lydia Writes Good, overseeing studio operations while also leading account management and strategic planning efforts. She brings more than 15 years of experience as an Account Executive and Operations Manager, having worked with several of the state’s top advertising agencies.
A graduate of Grand Valley State University, Meagen specializes in building evidence-based marketing strategies and has extensive experience working within highly regulated industries, including financial services, education, healthcare, and manufacturing throughout the Midwest. Known for her attention to detail and collaborative approach, she also supports projects through copywriting and proofreading as needed.
"Marketing works best when you speak to the customer, not the crowd"
What will the business training be about?
How to define and understand your ideal customers so you know who you’re marketing to.
How to create advertising and messaging that actually reaches your key customers.
Practical, budget-friendly tools and tactics to promote your business effectively.
How to track your campaigns, understand what’s working, and make adjustments for better results.
don't miss out — stay informed
faq
Who should attend this session?
Small business owners and managers looking to better understand their customers & want to create marketing that actually reaches the right people.
What will I learn at this presentation?
You will learn how to define your customer, sharpen your message, and run ads that actually work. This practical training uses low-cost tools and local examples to help small businesses market smarter.
Do I need to register in advance?
Yes, space is limited! Register in advance.
Is there a cost to attend?
Yes, the cost to attend this training is $7. Uptown GR, Inc. does not wish for cost to present a barrier for attendance. To request financial assistance please email Ingrid Miller at [email protected]. All requests will be confidential.
Will there be an opportunity to ask questions or share ideas?
Yes! The session includes time for Q&A and open discussion so everyone can contribute to the conversation.
What if I can’t stay for the entire event?
We’d still love to have you join us, even if only for part of the session. You’ll leave with valuable insights no matter how long you can stay.
“Know your customer, and every message hits home.”
We hope to see you there!
The Uptown Team